Glow from within

A premium saffron shot for beauty,
mood and everyday wellness.

Discover SAF →
SAF saffron shot on travertine stone with saffron crocus flowers
What is saffron

More than
a spice

Crocus sativus flower with a drop of saffron infusion

It begins with a flower

Saffron comes from the delicate Crocus sativus, where only the three crimson stigmas at its centre become saffron.

A small part of the flower, yet the most treasured.

Hand-picked saffron threads

Crafted by nature,
perfected by hand

Every stigma is hand-picked with precision, preserving the quality and character of this remarkable botanical.

Saffron threads in a glass

Distinct by nature

Recognised by its vibrant golden-red colour and a delicate floral aroma with earthy, honey-like notes.

Its character is as distinctive as its appearance.

SAF Box — 30 saffron shots
SAF Box

Your daily
ritual

30 premium saffron shots, crafted for your beauty, mood and wellness.

  • 30 shots insideOne box. 30 shots. One month of glow.
  • Pure & naturalMade with the finest saffron and clean ingredients.
  • Premium qualityThe finest saffron, expertly crafted.
£per box · free UK delivery over £100
Ingredients, usage & storage →
In pictures

The world of SAF

Benefits
The film

Why saffron
is sacred

Three minutes in the fields at first light — where the harvest begins and every thread is picked by hand.

Where to buy

Available online
and in store

SAF is sold here and in selected premium locations across the UK.

Find a store
  • Selfridges
  • Whole Foods
  • Harvey Nichols
  • Amazon